Radial Leader - Sales Enablement Marketing in King of Prussia, Pennsylvania
Leader - Sales Enablement Marketing
Location:King of Prussia, PA
We are Radial, the leader in Omnichannel commerce technologies and operations. We enable our clients to profitably exceed customer expectations by taking on the complexity of their Omnichannel retail business and transforming it into a seamlessly orchestrated customer experience. To bring order to ordering. To make fulfillment more fulfilling. To keep commerce clicking. When we partner with our clients to execute their orders, payments, fulfillment, or customer care, our clients’ promises become ours.
At Radial, Sales Enablement Marketing is a vital function focused on increasing new logo acquisition, expanding share of wallet in growth accounts, increasing sales pipeline acceleration, and improving the overall effectiveness of Sales and Client Success teams. A driven and dynamic growth marketer, the Sales Enablement Marketing Leader will be responsible for architecting, implementing, managing and measuring robust account-based marketing, deal-based marketing, proposal production, and sales support programs..
Duties & Responsibilities:
Create and manage a strategic marketing plan enabling the effective targeting of growth accounts and new logos through customized, multi-channel marketing campaigns.
Map sales processes with our customer’s buying process to understand and enhance what skills, knowledge, process, and tools are required to increase velocity and conversion rates at each stage.
Lead the sales tools strategy, defining the required elements and driving messaging, development and delivery.
Manage internal communication and education for Sales and Client Success teams around new and planned marketing campaigns and assets.
Design and execute one-to-one, one-to-few, and one-to-many marketing initiatives supporting renewals and new logo acquisition.
Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and segment basis leveraging multiple channels, including digital, and social media.
Oversight and continuous improvement of the proposal management and production environment and deliverables.
Drive marketing and sales effectiveness through better audience segmentation, marketing techniques, and processes.
Lead the framing, coordination, and execution of commercial team kick-off meetings.
Knowledge, Skills and Abilities:
Experience designing and launching marketing programs from the ground up; scaling and localizing programs and content.
Proven track record executing innovative, data-driven, multi-channel marketing campaigns.
Knowledgeable about proposal best practices, workflow processes, content management and associated production activities.
Exceptional written and verbal communicator with finely-tuned organizational and prioritization skills.
Ability to think both strategically and tactically with strong attention to detail.
Excellent people management, project management, and coaching skills.
Proactive with a willingness to roll up sleeves and dig deep to achieve goals.
Work Experience & Education:
Minimum 10 years’ experience – high-tech B2B strategic marketing, account-based marketing, field marketing, sales enablement
Minimum 5 years’ experience managing marketing resources
Bachelor's degree – Marketing, Communications, Business.Bachelors Degree or Equivalent - Marketing.
Radial is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Radial is committed to ensuring that its online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing. We will work to assist disabled job seekers whose disability prevents them from being able to apply online.