Radial Marketing Operations Manager in King of Prussia, Pennsylvania
Marketing Operations Manager
Location:King of Prussia, PA
We are Radial, the leader in Omnichannel commerce technologies and operations. We enable our clients to profitably exceed customer expectations by taking on the complexity of their Omnichannel retail business and transforming it into a seamlessly orchestrated customer experience. To bring order to ordering. To make fulfillment more fulfilling. To keep commerce clicking. When we partner with our clients to execute their orders, payments, fulfillment, or customer care, our clients’ promises become ours.
A pivotal member of Radial’s Marketing Team, the Marketing Operations Manager leverages data, technology and analytics to improve marketing activity and investments. The Marketing Operations Manager focuses on defining, measuring and reporting against marketing activity and return on investment, leverages data to establish a strategic perspective and recommendations supporting future program and campaign frameworks and investments, tracks marketing budget, and establishes and manages marketing vendor relationships..A pivotal member of Radial’s Marketing Team, the Marketing Operations Manager leverages data, technology and analytics to improve marketing activity and investments. The Marketing Operations Manager focuses on defining, measuring and reporting against marketing activity and return on investment, leverages data to establish a strategic perspective and recommendations supporting future program and campaign frameworks and investments, tracks marketing budget, and establishes and manages marketing vendor relationships.
Duties & Responsibilities:
Structure and execute data analysis to inform prioritization and planning of marketing activities and investments.
Drive marketing metrics definition, measurement, and reporting across marketing functions, programs and campaigns.
Assess marketing platforms and tools developing and presenting detailed analysis and investment recommendations.
Ongoing management of marketing platforms and tools.
Lead marketing innovation research and development efforts focused on evolving marketing practices, programs, and campaign approaches.
Working with Integrated Marketing Management, develop and manage a reference library of key research findings that can be accessed and shared throughout the organization.
Support all aspects of the organization's quarterly quantitative marketplace tracking study using a self-service online survey platform (e.g. Qualtrics).
Perform statistical analyses, document outcomes, prepare reports, and present results with actionable recommendations for multiple levels of management.
Manage marketing budget, tracking and reporting efforts.
Manage marketing vendor network, including onboarding, purchase order processing, invoice reconciliation and payment tracking activities.
Support strategic marketing initiatives, including planning, resource identification, vendor management, process development and reporting.
Knowledge, Skills & Abilities:
Skilled in data management and segmentation, web and business analytics, budget management/reporting and digital asset management.
Experience with and knowledge of marketing platforms and supporting tools to assist in refining tech stack.
Knowledge of current digital marketing trends and best practices around personalization, cross channel marketing, mobile, data driven optimization of experiences.
Excellent organizational, project management, and collaboration skills.
Ability to plan and scope complex projects supporting strategic initiatives. SFDC experience.
Work Experience & Education:
Minimum five years’ experience – B2B strategic marketing, marketing operations, marketing research, and marketing analytics Bachelor's degree – Marketing, Business, Finance.Bachelors Degree or Equivalent - Marketing.
Radial is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Radial is committed to ensuring that its online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing. We will work to assist disabled job seekers whose disability prevents them from being able to apply online.